IVY COPENHAGEN is the name of a new Danish denim brand under the creative direction of CEO and founder Henriette Pieszak, who has more than 20 years of experience in fashion and design. IVY COPENHAGEN is targeted at a new generation of young consumers with a global outlook, who navigate across multiple media channels and platforms. Inspired by the American ‘IVY League’ culture of savvy and resourceful young people who have bold ambitions for themselves as well as for the world, the IVY universe aims at a segment of consumers who are innovative, influential – and used to sharing their world and values in exclusive social communities.
With IVY COPENHAGEN, Henriette Pieszak aims to inspire and empower a new and younger segment, using her great experience with premium jeans design. The goal of her new launch is to create a young brand universe where design and cross-channel communication go hand in hand with quality and craft. “The entire brand platform development has been architected by handpicked creative photographers, stylists and models as the new brand is centred on creativity, authenticity and personality. We aim to create a brand DNA which is honest and communicates from the heart, and we can’t wait to share the brand with the world,” says Henriette Pieszak.